Mia Castro Ahoy Innovation Workshops
Mia Castro Ahoy Innovation

Innovation Coach & Facilitator

I help Leaders and Cross-Functional Teams Navigate from Problems to Solutions.

Transform the way you work with a collaborative and lean-approach
→ Innovation workshops | Training | Coaching ←

Trusted by Teams creating products for:

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“Mia has a remarkable ability to bring people together, driving innovation and fostering collaboration wherever she goes.”

April Durrette
Head of Experience Design
Verizon Connect

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“I really enjoyed working with Maria (Mia).
Her knowledge of the latest UX research practices is excellent.”

Katie Godwin
Research and Insights Director
Mastercard

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“Mia is a multi-talented Product and UX team's secret weapon. My greatest advice to any organisation is to include her early and often.”

Kirstie McLatchie
Senior Director, Product Manager
Deem

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Services

For your team

Innovation Workshops

Research for Innovation

Spark Ideation

Design Sprints

Research for Innovation

Team participating on a workshop
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Your team needs to understand their users/customers better and validate that they are creating a valuable solution by solving the “right” problem.

Use insights to identify real pain points and opportunities, make better decisions, and optimize the use of your valuable resources.

Two options to choose from: 
  • FACILITATION - I will facilitate specific activities (workshops with you/your team), and I'll do the research. This is ideal for one-off needs and faster insight delivery.  
  • TRAINING - I will train your team to run Research workshops. This is ideal for teams who want to start doing research regularly. They will leave with a new skillset and toolkit that they can apply right away.

Spark Ideation

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There is a basic understanding of users'/customers' pain points. You want to create the right environment for true innovation by effective, inclusive, and joyful collaboration.

Set your product apart from the competition and boost team creativity, engagement, and ownership.

Two options to choose from: 
  • FACILITATION: I will facilitate this workshop for your team. I'll be in charge of creating a safe and encouraging space for all voices to be heard, and new ideas to emerge. The team will leave the workshop with a set of new ideas, energised and inspired.  
  • TRAINING: I will train your team to run Spark Ideation workshops. I'll be teaching them the mindsets, skills and tools to foster creativity and out-of the box thinking to create unique solutions (products or services).

Design Sprints

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You have a defined challenge and need your Cross-Functional team to quickly share information, align, ideate and test their ideas with real users/customers.

Speed up the process and validate or iterate your solution. Reduce risk, save time and money. Don’t spend three months; spend five days!

Two options to choose from: 
  • FACILITATION: I will guide and support your team during the Design Sprint, remaining unbiased, in order to help them break silos, have effective conversations, and reach the best possible solution to the challenge they are facing.  
  • TRAINING: I can train your team to run Design Sprints. Level up your team with new skills, tools and templates to change the way they create and validate new ideas! 

For you

Coaching / Mentoring

1:1 Private sessions

Workshop planning

1:1 Private sessions & Worskshop planning

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You need to facilitate workshops as part of your job but need some support and guidance. I feel you; I’ve been there, too!

Gain the confidence and skills to guide your team, deliver inclusive and engaging sessions, and reach the goals set for your workshop.

There are two options here: 
  • 1:1 Private sessions are ideal if you are new or have little experience in the world of facilitation and workshops. During 4 sessions we will understand your journey, your goals, and define actionable steps to reach them. It would feel like a personalised, value-packed and fast facilitation "super boost"! Just for you.
  • Workshop planning is ideal if you will be in charge of facilitating a more strategic / complex workshop for your company, involving stakeholders that had never work together before. During 6 sessions I will support you and provide guidance to: create a workshop agenda, choose the right activities and templates, undertand how to manage team dynamics and time, and anything that you would like to chat about. The final session will be after the workshop, to debrief and understand wins and learnings. 

Mia & Ahoy Innovation

“We can’t control the wind but can adjust our sails!”

Mia with a Captain hat
Waves

Working in innovation means exploring uncharted waters. To succeed, you must stay tuned to what’s happening around you, have a good crew, and have a set of trusted tools.

Sometimes, you may need a bit of guidance to speed up the process.


Mia is an experienced facilitator with a
track record in leading cross-functional teams through effective and collaborative processes.

Working in the creative and tech industry for 15+ years, she has led research projects, designed and facilitated diverse workshops (from project kick-offs and team-building to strategic planning), and coached/mentored colleagues.

Profesional highlights

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Trained by Industry Leaders

MA Certificate NN/g (Nielsen Norman Group), IDEO & Design Thinkers Academy, GA (General Assembly).

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International Working Experience

European, American and Latin American companies. E-commerce, Fintech, Travel, Fleet tracking.